Education for Color - DiamondHouseAZ.com

D colored diamonds are the rarest and most sought after. N – Z color diamonds are typically the least expensive.
Because each characteristic of a diamond (such as shape, carat weight, color, clarity and cut) plays a significant role in determining its value, one should weigh the importance of color as it relates to their budget. If a diamond is to be set in yellow gold, choosing a D color diamond may not be in a consumer’s best interest. Since the diamond will reflect off the yellow gold, it would make sense if a consumer would choose a near colorless diamond, such as I or J, and put the money they were going to spend on color toward another important characteristic such as carat weight, clarity or cut. The same can be said if choosing a diamond that will be set in white gold or platinum. In this case, it would be practical to pick a diamond that is D – H in color. Most consumers do not want to see a yellowish tint in their diamond and, therefore, will usually sacrifice carat weight or cut over color.
